Senior Analyst Web Analytics

Job Title: Senior Analyst Web Analytics

Location: New York, NY 10017

Duration: 6 Months

Job Type: Contract

Work Type: Remote (Local Preferred)

Schedule: 37.5 hrs. per week, 9a-5p with some flexibility

Payrate-$40.00/Hr-$43.00/Hr

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide.

Job Description:

Summary:

• Are you looking for your next career challenge? We are excited to be recruiting a Web Analyst for the Marketing & Communication (M&C) team atthe client.
• In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care at the client.
• This role offers a unique opportunity to “lead from the front” – surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.

Responsibilities:

• Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:
• Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
• Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
• Deliver content insights that drive understanding and improvement in how our teams write.
• Assist with ad hoc Web Analytics requests from across Marketing & Communication.
• Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
• Champion a hybrid “Service/Self-Service” analytics model within M&C – educating stakeholders as you collaborate on data projects.

Required Skills & Experience:

• Three (3) or more years’ experience working in a marketing analytics role.
• Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
• A strong, practical understanding of Web Analytics technology.
• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An ability to instill confidence and drive influence through presentations and live collaboration.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
• A grasp of how various Paid, Earned, and Owned marketing channels work.
• An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts.

Required Education:

• High School Diploma.

TekWissen® Group is an equal opportunity employer supporting workforce diversity